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You can choose your language settings from within the program. We were unable to load Disqus. This article is about the Japanese corporation. 1 billion members around the world, and operates in 29 countries and regions. Tokyo offices and to accommodate future growth. As of June 2017, Rakuten reported it had a total of 14,826 employees worldwide.
Rakuten was founded as MDM, Inc. The company had 6 employees and the website had 13 merchants. The name was changed to Rakuten in June 1999. The Japanese word “rakuten” means “optimism”. The service was offered for a smaller fee than the larger Internet malls were charging, and merchants were given more control, such as the ability to customize their storefronts on the site. At the time, the online marketplace had 2,300 stores and 95 million page views per month, making it one of the most popular sites in Japan.
In March 2001, online hotel reservation service Rakuten Travel was launched. In April 2002, a new system was introduced for merchants, combining monthly fixed fees with commissions on sales. That November, the Rakuten Super Point Program, a membership loyalty program, was introduced. In September 2004, Rakuten grew its financial services businesses by acquiring consumer finance company Aozora Card Co. The company began offering a Rakuten credit card in 2005.
Rakuten’s revenue was from financial services, as it was operating Japan’s largest Internet bank and third-largest credit company. Rakuten card holders are a part of a point-based membership program, and can use those points to make purchases on the Internet mall. In 2016, the company introduced Rakuten Pay, an app-based smartphone payment system. Tokyo as its department in charge of research and development. In a joint venture in February 2008, Rakuten and President Chain Store established Rakuten’s first e-commerce site outside of Japan with Rakuten Ichiba Taiwan.
In 2011, Rakuten launched Indonesia’s Rakuten Belanja Online. By late 2012, Rakuten had moved into online retail in Austria, Canada, Spain, Taiwan and Thailand and into the online travel markets in France — with Voyager Moins Cher. China, Hong Kong, Korea and Taiwan — with its Tokyo-based international Rakuten Travel platform. In North America, Rakuten Golf made booking tee time online possible. To increase its global competitiveness, and to better incorporate non-Japanese speakers, Rakuten decided to adopt English as the company’s official language starting in 2012. Rakuten has been a strong supporter of bitcoin’s potential, and was one of the first major companies to accept bitcoin for payment.
In 2016, Rakuten shut down retailing websites in the UK, Spain, Austria, Singapore, Indonesia and Malaysia. The agreement would see Rakuten become FC Barcelona’s main global partner beginning with the 2017-18 season, with its name appearing on match-day jerseys. 220 million and includes an option for a one-year extension. Rakuten will tap into its worldwide database of 114 million online shoppers.
Rakuten Travel the following year. Rakuten Marketing, offering performance-based online sales and marketing programs. The acquisition spearheaded Rakuten’s new global focus. Rakuten later withdrew its bid and sold its shareholding back to Tokyo Broadcasting.
In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. Rakuten’s stake was not revealed. That investment marked the start of a drive to expand Pinterest’s presence in Japan and Rakuten’s 17 other global markets. On 13 June 2012, Rakuten bought Wuaki.